Nurri is bringing fresh innovation to dairy-based nutritional beverages
Nurri, a better-for-you lifestyle brand, announced the launch of its Protein Milk Shakes. Now available at Costco stores nationwide in 12-packs, Nurri offers 30 grams of protein, just 1 gram of sugar, and essential nutrients. It’s more than just a milkshake—it’s a delicious, nutritious option conveniently packaged in 11oz cans.
Nurri is bringing fresh innovation to dairy-based nutritional beverages. Using advanced ultrafiltration technology, Nurri’s new Milk Shakes retain essential proteins and minerals while delivering a rich, creamy taste with high protein and low sugar. The Nurri brand name was inspired by the ancient word for “radiance” and serves as a playful take on the word “nourish.”
“Nurri’s mission is to make ‘nurrishment’ better, making ‘better-for-you’ products even more flavorful and fun,” said Adam Tollefson, Director of Marketing. “We’re excited to kick off the brand with our low-sugar, high-protein shakes—essentially a creamy, indulgent milkshake in a can. These shakes launch exclusively at Costco, and we plan to expand into other categories such as iced coffees and creamers, available through various retail partners.”