Cabinet approves continuation of supply of free fortified rice
The launch comes at a time when there is a rising concern about nutrient deficiencies among Indian adults
In a move representing a significant milestone, science-backed FMCG major, Zydus Wellness has extended its legacy brand Complan into adult nutrition with the launch of VieMax. Scientifically designed with protein, prebiotics, and probiotics, the nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults.
Tarun Arora, CEO, Zydus Wellness, said, “VieMax is a perfect complement to our existing portfolio at Complan. For more than 50 years, Complan has been synonymous with family nutrition, catering to infants to children. With VieMax, we are extending our commitment to comprehensive health solutions for adults. The unique formulation addresses critical nutritional gaps, such as protein deficiency, gut wellness, muscle health, and immunity, which are increasingly prevalent issues in India.”
The launch comes at a time when there is a rising concern about nutrient deficiencies among Indian adults. According to studies, 73 per cent of Indians are protein deficient, which adversely impacts muscle health, daily activities, and overall quality of life. On the other hand, 71 per cent of individuals between 30 to 55 years exhibit poor muscle health, while 18 per cent of adults report chronic gastrointestinal (GI) problems, a condition that tends to worsen with age.