With launch of LightLife Dr Morepen’s foray into wellness

The product is targeted at health-conscious individuals aged 25 to 50, particularly in Tier-I and Tier-II cities

Dr Morepen has announced the launch of LightLife, a wellness product designed to tackle India’s growing obesity crisis. The product is targeted at health-conscious individuals aged 25 to 50, particularly in Tier-I and Tier-II cities. Available in five flavours—Fruit Punch, Litchi, Lemon, Green Apple, and Orange—LightLife aims to provide a sustainable weight management solution by focusing on gut health.

According to the World Obesity Atlas 2024, over 25 per cent of Indian adults are projected to face obesity by 2035. Dr Morepen’s latest offering comes at a time when India’s weight management market is valued at Rs12,000 crore and growing at an annual rate of 16 per cent.

Speaking at the launch, Varun Suri, CEO of Dr Morepen, said, “India’s obesity market is expected to grow to $52.3 billion by 2032, reflecting the urgency to address weight management with solutions that are both safe and effective. At Dr Morepen, we believe in science and trust, not shortcuts. I am thrilled to bring LightLife to India, where high-fat and high-carb diets have contributed to a surge in obesity and diabetes. With LightLife, we address these challenges without crash diets or harmful fads, offering freedom from complicated regimens. This program is not just about weight loss—it’s about promoting a healthy, balanced lifestyle through globally respected innovations like Slimbiome and Intelicaps, empowering individuals with a scientifically validated, trustworthy solution they can rely on.”