Jayen Mehta’s leadership extends as Amul MD till 2030

Under Mehta’s leadership, Amul has consistently pushed the boundaries of innovation, setting benchmarks in quality and marketing

Jayen Mehta, the driving force behind the iconic Amul brand, has been granted a five-year extension as Managing Director of the Gujarat Cooperative Milk Marketing Federation (GCMMF). This extension ensures his leadership will guide the cooperative giant until 2030, solidifying his role in steering Amul’s continued growth and global influence.

With a stellar career spanning 34 years at GCMMF, Mehta has risen through the ranks, holding crucial positions such as Brand Manager, Group Product Manager, and General Manager of Marketing. His journey reflects a deep understanding of the dairy industry and a relentless commitment to elevating the Amul brand.

Mehta’s impact goes beyond domestic boundaries. As a member of the Standing Committee of Marketing at the International Dairy Federation (IDF), he has contributed to shaping global dairy marketing strategies. Recently, his accomplishments earned him a spot on Campaign Asia’s Asia Pacific Power List 2024, a prestigious recognition of the most influential marketing leaders in the region.

Under Mehta’s leadership, Amul has consistently pushed the boundaries of innovation, setting benchmarks in quality and marketing while cementing its place as one of the world’s most recognized dairy brands. This extension underscores the confidence GCMMF places in its vision and ability to drive the brand into a future of sustainable growth and excellence.