Goli Pop Soda successfully enters the USA, UK, Europe, and Gulf markets with a strong consumer response
The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, Government of India, announced the global resurgence of the traditional Indian Goli Soda, rebranded as Goli Pop Soda. This iconic beverage, once a household staple, is making a remarkable comeback on the global stage, driven by its innovative reinvention and strategic international expansion.
The product has already made strong inroads in global markets, with successful trial shipments to the USA, UK, Europe, and Gulf countries. A strategic partnership with Fair Exports India has ensured steady deliveries to Lulu Hypermarket, one of the largest retail chains in the Gulf region. Thousands of bottles have been stocked across Lulu outlets, receiving an overwhelmingly positive response.
In the UK, Goli Pop Soda has swiftly evolved into a cultural phenomenon, appealing to consumers who embrace the fusion of traditional Indian flavours with a modern twist. This development represents a significant step in showcasing India’s rich beverage heritage on the global stage.
To commemorate this milestone, APEDA supported the flag-off ceremony organised by ABNN on 4th February 2025, marking the official global launch of Goli Pop Soda. The event reaffirmed India’s commitment to promoting authentic, high-quality products and reinforcing its presence in the international beverage market.
The revival of Goli Soda, which had nearly disappeared due to the dominance of multinational beverage companies, marks a significant milestone in India’s efforts to promote and export authentic, homegrown food and beverage products. By blending nostalgia with modern packaging, Goli Pop Soda has successfully reintroduced the essence of this beloved drink to contemporary consumers worldwide.