This innovative effort comes at a critical time, as alcohol sales are experiencing a decline
MoreBetter, a leader in Real-World-Data collection and research, has announced a pioneering study aimed at understanding the impact of THC-infused beverages on alcohol consumption, mood, and overall quality of life. This innovative effort comes at a critical time, as alcohol sales are experiencing a decline and consumers are increasingly curious about trying “better-for-you” alcohol alternatives.
The observational research study is currently recruiting up to 2,000 qualified participants who will provide daily feedback over three weeks on their infused beverage and alcohol consumption patterns, as well as self-assessments on their overall quality of life. The study is sponsored by multiple leading beverage brands, who are collectively supplying participants with free infused beverage products to use throughout the course of the study.
“By collecting consumer-reported outcomes from thousands of consumers, over a multi-week basis, we provide brands and industry advocates with the Real World Data they need to understand how infused beverages are impacting consumers’ quality of life,” says MoreBetter COO Tyler Dautrich.
“Our mission has always been to provide a healthier, more mindful way to enjoy social moments, and we believe this study will help us better understand and validate the positive impact of our product,” said Aaron Nosbisch, Founder and CEO at BRĒZ, a sponsor of the study.