CYK Hospitalities unveils Emotive Ale in Meerut

Launches newest culinary and brewing destination

CYK Hospitalities, India’s leading F&B consultancy, has unveiled Emotive Ale, a vibrant restaurant and bar concept located in Civil Lines, Nishyam Kunj, Meerut.

The first phase of Emotive Ale is the classic yet comfortable restaurant and bar concept with a carefully designed multi-cuisine menu touching Indian, Continental, Chinese, Thai, sushi, and dim sum. The defining factor for it is environmentally aware wood-fired ovens where pizzas are hand-rolled from scratch in-house.

The next stage of the microbrewery will spotlight small-batch and seasonal brews and include an array of interactive events such as beer tastings, deliberate pairings, and cultural nights to keep the environment active and buzzing.

Karan Singh, Director of Emotive Ale, exclaimed passionately, “Emotive Ale is not another restro- bar; it is a vibe. We wanted to bring something unique to Meerut. CYK Hospitalities was our best find. They assisted us in bringing our ideas to life—from in-depth industry knowledge to systematic planning and operational finesse—smoothly.” 

Kishor Kumar, Co-Founder of Emotive Ale, added, “Emotive Ale resulted from our passion to create something from the ground up—a restro-bar that combines comfort with innovation. CYK Hospitalities grasped our vision on Day One and has remained our strategic partner every step of the way. Their involvement was more than consultancy; they became co-dreamers.”

Pulkit Arora, Director & Strategic Head, CYK Hospitalities, added, “With Emotive Ale, our mission was to co-create a new and nostalgic space—one that merges global palates with a hometown soul. Our team took on end-to-end responsibilities to shape this project from concept to operations. CYK thrives on turnkey solutions, and Emotive Ale is a perfect example of that ethos.”