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In India, Egypt and Saudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of ‘Super Duper Refresher
7UP has unveiled Super Duper Refresher – a new global platform grounded in the science of what makes a drink truly refreshing – the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP’s role in delivering the perfect thirst-quenching sip.
In key markets, such as India, Egypt, and Saudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of ‘Super Duper Refresher,’ blending regional culture, humour and colloquialism into the brand story.
The 7UP Extra Fizz range, emphasising fizz as a key component of the drinking experience, is now available in Egypt and the UAE, with launches planned for Saudi Arabia this summer. To celebrate Super Duper Refresher, 7UP brought a one-of-a-kind activation to Dubai’s Kite Beach. Inspired by a lifeguard tower, the unmissable 7UP Mixology Tower was the ultimate destination to cool off.
The 7UP Pink Lemonade is a vibrant take on the classic zero-sugar range, blending lemon-lime with a burst of tangy raspberry for a sweet new serve of Super Duper Refresher, now debuting in the UK.