Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
Launches premium products with local partner Kedara Trading
KT&G, a leading Korean corporation with a dominant presence in several Korean markets including the health functional food market, announced its official entry into the Indian market through a strategic partnership with local distributor Kedara Trading. This move marks a significant milestone in KT&G’s strategy to expand its footprint across Asia, particularly in high-growth markets like India.
On June 2, 2025, KT&G will launch four premium superslim products in India under its globally recognised superslim brand. An additional four products will follow, and a total of eight brands will be introduced to the Indian market. Distribution will commence in metro cities, with planned expansion to other major urban centres.
In alignment with current consumer trends, KT&G and its Indian partner Kedara have committed to making these premium products available through the general trade network of paan shops, quick commerce platforms and modern retail outlets.
By leveraging these platforms, KT&G & Kedara aims to ensure faster product availability and stronger visibility among digitally active, brand-conscious customers.
A KT&G spokesperson stated, “We anticipate that our official entry into one of the world’s most dynamic markets will generate significant growth momentum. Our premium products have already demonstrated strong performance globally, and we are confident they will resonate well with Indian consumers. KT&G remains committed to long-term success through a diverse product portfolio and localised strategies.”
KT&G plans to gradually strengthen its presence in India by offering competitively positioned premium products and adapting to local market preferences.