Vasant Masala rolls out Khana Peena Mobile Bina initiative

The initiatives’ effort is to bring people back to the simple, soulful joy of eating together mindfully, minus the screens

Vasant Masala, one of India’s most trusted spice brands, has rolled out a new initiative titled Khana Peena Mobile Bina. Headlined by their brand ambassador and Bollywood icon Anil Kapoor, the campaign tackles a modern dilemma—families glued to mobile screens even during meals—and offers a simple yet meaningful solution: bring back real conversations to the dining table. In an age where digital distractions dominate dining tables, Khana Peena Mobile Bina is Vasant Masala’s heartfelt effort to bring people back to the simple, soulful joy of eating together mindfully, minus the screens.

Speaking on the campaign, Chandrakant Bhandari, CMD, Vasant Masala, shared, “At Vasant Masala, we believe that food is not just about taste—it’s about togetherness. Khana Peena Mobile Bina is a reflection of our values as a brand deeply rooted in Indian tradition. With this initiative, and with the support of a beloved icon like Anil Kapoor, we want to inspire families to rekindle real conversations over meals.”

With Khana Peena Mobile Bina, Vasant Masala reinforces its legacy—not just as a brand that enhances food, but as one that enriches the moments that matter. In a world increasingly divided by devices, the initiative serves as a timely reminder to preserve the traditions that bind us.