Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
The whiskey is available in over 25 states and union territories
The bottle reveals intricate embossing, a tribute to heritage, with ‘SINCE 1998’ etched into the glass, anchoring the whisky’s legacy of over 27 years of excellence and dominance in the industry.
Abhishek Khaitan, Managing Director, Radico Khaitan, said, “For me, 8PM is a transition. A transition that signifies that very moment when the world’s obligations fade, and what begins is something far more personal: reflection, connection, and the quiet luxury of being present. I believe ‘Life begins at 8PM’. And that’s exactly what we’ve poured into 8PM Premium Black. A philosophy rooted in time, freedom, and in bonds, we choose to nurture. 8PM Premium Black was crafted for those who savour authenticity, depth, and a sense of occasion. Through the new packaging, we wanted the bottle to become an extension of the idea itself with a bold, contemporary design that mirrors the blend’s depth and the time it represents.”
Amar Sinha, Chief Operating Officer, Radico Khaitan, said, “The new design reflects this belief with renewed elegance and intention, crafted for those who understand that friendship, like whisky, only deepens with time. The new packaging not only honours this success but also invites more people to experience the unique essence of the brand, whose trust has fueled our journey.”
From the first glance, the bottle cap sets the tone, from streamlined, gloss-finished, and inscribed with refined detailing, it subtly hints at the start of a journey. Move down to the octagonal neck, and the significance of the structure comes alive; the eight perfectly formed sides represent the harmony of the notes within.
Currently available in over 25 states and union territories, 8PM Premium Black Whisky continues to expand its presence and redefine the premium whisky space.