Saffola introduces dual seed cold pressed oils

Saffola brings both single-seed and dual-seed cold-pressed variants to the market

Marico has announced its foray into the cold pressed oils segment with the launch of the new Saffola Cold Pressed Oils range. Saffola, a legacy brand known for its focus on healthy living and heart health, introduces dual-seed cold pressed oils—a unique dual-seed format designed to combine the nutritional benefits of thoughtfully paired ingredients for everyday cooking. The launch marks a strategic expansion of the Saffola oils portfolio, further strengthening the brand’s commitment to helping Indian households make smarter, heart-healthy choices in the kitchen.
 
By leveraging its experience in multi-source edible oils, Saffola brings both single-seed and dual-seed cold-pressed variants to the market, carving a distinct space in this evolving category.

The new Saffola Cold Pressed Oils range delivers a balanced blend of innovation and authentic taste with its single-seed and dual-seed options:
·       Dual seed cold pressed oils: Groundnut and sesame and groundnut and safflower– blended to provide a good fatty acid balance while preserving rich flavour.
·       Single seed cold pressed oils: 100 per cent groundnut, 100 per cent sesame, and 100 per cent mustard–rich in essential fatty acids, and delivers authentic seed taste.
 
Cold-pressed to preserve flavour, the range offers a balanced composition of monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids supporting everyday cooking that aligns with long-term wellness and contains essential nutrients that support cholesterol management.
 
Ashish Goupal, Chief Executive Officer – India Core Business, Marico Limited said, “With the cold pressed oils category gaining momentum in India, we saw an opportunity to introduce a more thoughtful and differentiated offering. At Saffola, we understand the evolving food habits and nutritional priorities of Indian households. This launch of cold pressed oils, allows us to not just participate in the category but to actively shape it. Backed by Saffola’s strong heart-health equity, we are well-positioned to deliver what today’s consumers seek – authenticity, functional benefits, and quality they can trust. This is more than just a portfolio expansion, it’s a step towards building a future where preventive health begins with everyday choices in the kitchen.”