Radico Khaitan launches flavoured vodkas

Flavoured vodkas with Alphonso Mango and Thandaai flavours will be rolled out in Rajasthan, and Uttarakhand, followed by Assam, MP and Goa

Radico Khaitan has launched Magic Moments Flavours of India, a vibrant new range of flavoured vodkas that celebrate the essence, culture, and taste of India. With Alphonso Mango and Thandaai flavours, the new launch offers consumers a refreshing fusion of heritage and innovation.

The journey begins with a rollout in Rajasthan, and Uttarakhand, followed by Assam, MP and Goa, with a phased expansion set to bring these vibrant flavours to more states across the country.

Abhishek Khaitan, MD, Radico Khaitan, said, “India’s alcobev scene is coming of age, and it is heartening to see homegrown brands leading the way with quality that stands tall globally. Vodka as a category is seeing exciting growth; consumers today are looking for premium choices and distinctive flavour profiles. Crossing the 7 million case mark with Magic Moments is a milestone we are incredibly proud of. And with ‘Flavours of India’, we are not just launching a new product, we are inviting people to rediscover the taste of India.”

Amar Sinha, COO, Radico Khaitan, said: “The Flavours of India range is our way of honouring India’s diverse traditions and taste profiles. With Alphonso Mango and Thandaai, we have gone beyond innovation, we have distilled Indian identity into each bottle. We are beginning the launch of this range in culturally vibrant and high-potential markets such as Rajasthan, Assam, Uttarakhand, Goa, and Madhya Pradesh. These are the first steps in a nationwide journey, and we are excited to bring this portfolio to every corner of our richly diverse country in the months ahead.”