Ochre Spirits unveils Mango Citron Rum

Projecting over 30,000 cases to be sold over the next three years

Ochre Spirits has unveiled its newest expression, Ochre Mango Citron Rum, a bold yet smooth blend that pairs the crisp tang of raw mango with the brightness of citrus in the market. This new entrant marks Ochre’s fourth product release and second in its innovative rum portfolio. The brand has projected that over 30,000 cases of Mango Citron Rum will be sold in the next three years, with Goa, Maharashtra, and Karnataka as key growth markets.

The distribution of this rum in Maharashtra and Karnataka is going to commence by the end of August, backed by curated bar partnerships and retail placements.

John Royerr, Founder, Ochre Spirits, said, “It’s not just a flavour we created, it’s one that was requested, repeatedly, by both our customers and retail partners across markets. We took that insight and reimagined two ingredients that are deeply rooted in our cultural and culinary memory — raw mango and citrus and gave them structure, clarity, and balance.”

This launch follows the successful introduction of Ochre Nutty Berry Rum, Peach & Cherry Vodka, and Saffron Vodka, as the brand steadily expands its flavour-forward portfolio for a new generation of drinkers.