EBG Group, Native Touch, to establish over 100 outlets nationwide

EBG Group is set to drive retail store developments with an investment range starting from Rs 10–75 lakh per location in the upcoming year

EBG Group, a diversified conglomerate with interests spanning EVs, wellness, hospitality, and consumer electronics, has announced a strategic partnership with Native Touch, an authentic Indian food brand, to establish over 100 outlets nationwide. The move is expected to generate more than 5,000 direct and indirect jobs, marking one of the largest growth stories in India’s wellness-driven food industry this year. As part of this expansion, EBG Group is set to drive retail store developments with an investment range starting from Rs 10–75 lakh per location in the upcoming year, reinforcing its commitment to scale Native Touch across India.

With EBG’s infrastructure, capital support, and operational expertise, the brand will expand into metro cities like Chennai, Bengaluru and other Tier I and Tier II cities through a mix of cafés, express counters, cloud kitchens, and delivery-first formats.
The expansion will follow a franchise-led model, opening doors for local entrepreneurs while ensuring consistency through centralised sourcing, standardised recipes, and robust training modules.

Hari Kiran, Co-Founder and COO, EBG Group, said, “At EBG, we believe the future of India’s food service market lies in brands that are deeply authentic yet scalable. Native Touch brings exactly that balance, soulful, wellness-driven Indian cuisine rooted in tradition, but ready to grow into a nationwide movement. This partnership is not just about opening 100+ outlets; it’s about creating a credible Indian alternative in a space dominated by global QSR chains, while generating over 5,000 jobs and empowering local entrepreneurs. We see this as the beginning of a new chapter where Indian food brands can stand shoulder-to-shoulder with global giants.”

This partnership arrives at a pivotal moment, as India’s wellness-focused dining market is expanding rapidly, driven by urban consumers demanding healthier alternatives to mainstream fast food. Native Touch aims to seize this momentum by offering menus with millet-based recipes, plant-based options, seasonal local produce, and low-oil cooking methods. Within five years, the brand targets becoming one of the top three homegrown QSR players, capturing a double-digit market share in the organised dining space.

Radesh Boopathy, Founder of Native Touch, added, “Native Touch was created with a simple vision to make healthy Indian food an everyday choice without losing authenticity. Partnering with EBG gives us the ability to scale this vision while retaining the soul of what we serve. Together, we will bring soulful food experiences to every corner of India, blending tradition with modern formats and growth.”

The first phase will cover metros like Delhi, Mumbai, Bengaluru and Hyderabad, followed by Tier I cities such as Pune, Ahmedabad, and Kochi, and Tier II hubs including Lucknow, Jaipur, and Coimbatore. To extend reach beyond dine-in formats, Native Touch is in talks with Swiggy, Zomato, and Blinkit for quick-commerce integration, and will soon introduce ready-to-eat packaged products on Amazon and Instamart.