TTK Prestige launches Shubutsav TVC campaigns

The films capture authentic consumer moments, weaving relatable everyday situations with meaningful product benefits

TTK Prestige, India’s leading cookware and kitchen appliances brand, has unveiled its latest TVC campaigns, Celebrating Every Kind of Cook, conceptualised by the DDB Mudra Group.

The films capture authentic consumer moments, weaving relatable everyday situations with meaningful product benefits. From unexpected guests demanding a quick meal to a spirited cricket match leading to spilled chai, the narratives celebrate the cook at the centre of each story. Together, these TVCs demonstrate how Prestige innovations step in seamlessly to make every cooking experience easier, while reinforcing the message that no matter who you are in the kitchen, there is always a Prestige for you.

Anil Gurnani, Chief Marketing Officer, TTK Prestige, said: “At TTK Prestige, we believe the kitchen is a space that reflects individuality. With this campaign, we wanted to move beyond simply showcasing our products to celebrating the diverse personalities that bring them to life. Every cook is unique, and our wide portfolio of innovations is designed to support them in their own way. Through ‘Celebrating Every Kind of Cook,’ we reinforce our promise that no matter who you are in the kitchen, there is always a Prestige for you.”

Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “The idea behind this TVC is to capture everyday stories in unique ways, highlighting how each one brings its own spark and quirks. We wanted to encapsulate different moods and personalities — the perfectionist, the improviser, the late-night snacker — and show how Prestige is there for each of them. By blending real-life moments with product benefits, we created films that feel relatable, warm, and true to how cooking really happens in Indian homes.”