MS Dhoni joins hands with Arth by Emcure to promote sleep support gummies

The partnership launches the brand’s new campaign, “So Jao”, which highlights Arth’s mission to prioritise peaceful sleep, helping people rejuvenate, restore balance and support overall well-being

Arth by Emcure, a holistic wellness brand dedicated to blending science with nature, has announced its latest collaboration with cricket legend MS Dhoni to promote its offering, Arth Sleep Support Gummies. The partnership launches the brand’s new campaign, “So Jao”, which highlights Arth’s mission to prioritise peaceful sleep, helping people rejuvenate, restore balance and support overall well-being.

Namita Thapar, Executive Director, Emcure Pharmaceuticals, said, “Wellness begins with balance, and sleep plays a central role in that journey. Through ‘So Jao’, we want to remind people that rest is an act of self-care. Having MS Dhoni as the face of this thought brings authenticity and calm to the message. We hope that by offering well-designed nutraceuticals, we can help people enjoy better sleep while supporting their overall well-being.”

Formulated with Melatonin, L-theanine, Chamomile & Passion Flower Extract, the Arth Sleep Support Gummies are designed to aid sleep and relaxation. Each gummy is made with selected ingredients and tested for quality in FDA-approved labs in the US. It’s 100 per cent vegetarian and contains 5 mg melatonin per serving, with minimal calories.