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The logo is shaped by the surrounding forms, symbols that represent the values guiding future: consumer centricity, sustainability, great taste
Pepsico has introduced a new logo. The new look is more than just a logo — it’s a symbol of transformation that captures the energy, optimism and ambition of PepsiCo in 2025 and beyond. “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo Chairman and CEO Ramon Laguarta.
At the heart of the logo is the letter P. It’s shaped by the surrounding forms, symbols that represent the values guiding future: consumer centricity, sustainability, great taste.
“Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future — reflecting our wide portfolio of beloved foods and drinks brands,” said Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods. “By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers, and that obsession fuels our growth.”