Happy Monk makes its retail debut

Announces premium retail expansion across five cities of Mumbai, Pune, Nashik, Goa and Bengaluru

Happy Monk is stepping beyond its online presence into premium retail within three months of its launch. The brand’s announcement of its offline expansion with Bombay Gourmet Market, will make its products available at eight handpicked stores across Mumbai, Pune, Nashik, Goa and Bengaluru.

The strategic expansion builds on Happy Monk’s rapid digital growth since its launch and signals a move towards deeper accessibility to India’s growing gourmet-seeking consumers. By partnering with Bombay Gourmet Market, a destination that is synonymous with curated, high-quality food brands – Happy Monk brings its freezer-to-table gourmet experience to neighborhood shelves, driving spontaneous discovery and purchase.

Alongside steady online growth, the brand experienced repeat offline enquiries for its dimsums. This demand underscored the brand’s growing consumer awareness across cities. Recognising this momentum, Happy Monk and Bombay Gourmet Market accelerated their partnership plans, ensuring that their consumers get easy and immediate access to Happy Monk’s offerings.

“In just two months, the response to Happy Monk has far surpassed our expectations, “ said Deepthi Nair, Co-founder, Happy Monk. “We initially set out to build the brand through direct-to-home delivery, with a goal to establish the brand and also educate consumers about the new category. However, when stores started receiving direct requests for our dimsums, it was clearly a wake up call for us to hasten a solid offline presence that would immediately meet the growing demand. I strongly believe that a retail presence unlocks organic discovery, instant trial, direct engagement and an immersive experience for customers that will further help Happy Monk increase brand awareness! Consumers today are redefining convenience, they want food that feels indulgent, elevated, and effortless all at once,” said Varun Kapoor, Co-founder, Happy Monk. “Our entry into premium retail is about creating those everyday moments of discovery. It allows people to connect with the brand beyond a screen and taste the difference that comes from chef-driven recipes and uncompromising quality.”

“We’re excited to welcome Happy Monk to our retail shelves for their offline debut,” said Akshay Kumar, Founder, Bombay Gourmet Market. “Our mission has always been to curate distinctive, high-quality food brands that spark excitement among shoppers. Happy Monk’s take on frozen foods, marrying chef-crafted recipes with clean ingredients and uncompromising flavour, aligns seamlessly with our philosophy. Their presence not only elevates our offering but also brings a fresh dimension for customers seeking premium, convenient dining experiences.”