Shivashrit Foods announces strategic foray into snacks market

The new Shree Aahar – Namkeens collection features a wide assortment of authentic Indian snacks

Aligarh-based Shivashrit Foods, a leading manufacturer and supplier of premium potato flakes, has announced its strategic foray into India’s traditional organised snacks market with the launch of its new product line: Shree Aahar – Namkeens.

The introduction of this range marks a significant milestone in the company’s diversification strategy, strengthening its consumer-facing brand presence in the ready-to-eat foods category.

The new Shree Aahar – Namkeens collection features a wide assortment of authentic Indian snacks crafted to deliver the perfect balance of taste, quality, and crispness. The initial launch includes popular offerings such as:

• Traditional Mixtures: Aaloo Bhujia, Moong Dal, Navratan Mix, Punjabi Tadka, and All Rounder Mix.
• Kids Namkeen Range: Exciting puffed and crispy snacks, including Chatkare, Crunchy Katori, and Masala Puffs.

Prashant Singhal, Chairman and Non-Executive Director of Shivashrit Foods, commented, “This entry into the organised namkeen segment marks a significant milestone in our journey to becoming a comprehensive consumer food company. The Indian snacks market, currently valued at approximately Rs 46,500 crore, continues to grow steadily at 8–9 per cent CAGR, with the organised namkeen category expanding at an even faster pace of around 10 per cent CAGR.”

Singhal added, “Through ‘Shree Aahar’ Namkeen, our objective is to bring authentic Indian flavors to consumers with the assurance of modern quality, hygiene, and consistency. We aim to strengthen our footprint across urban and semi-urban markets through a balanced mix of general trade, modern retail, and e-commerce channels, supported by strong brand-building initiatives. We believe this strategic expansion aligns perfectly with our long-term growth vision and positions Shivashrit Foods as a trusted name in India’s evolving packaged food landscape.”