UBL launches Kingfisher Smooth

Kingfisher Smooth is now available across Rajasthan

United Breweries Limited (UBL), part of the HEINEKEN Company, announced the launch of Kingfisher Smooth, a strategic innovation that expands the Kingfisher portfolio within India’s mainstream strong beer segment.

Kingfisher Smooth is now available across Rajasthan, one of India’s largest strong beer-consuming states, offering a more sessionable and approachable experience. Brewed using imported hops and containing no added sugar, it delivers a smooth, balanced taste while retaining the strength consumers expect.

Vivek Gupta, Chief Executive Officer, United Breweries, said, “Kingfisher has played a pioneering role in shaping India’s beer category, and we are a key recruiter to the segment, bringing young legal-age consumers into beer. With Kingfisher Smooth, we are introducing a first-ever game-changing innovation in the mainstream strong beer segment, designed for next-generation consumers. We’ve put intensive research, design and consumer testing into this launch, resulting in a winning combination of superior brew and packaging that reflects our commitment to innovation and our brand investments.”

“The strong beer segment continues to dominate beer consumption in India, and as drinking occasions diversify, we are seeing more consumers seek smoother, more approachable strong beers that are easier to enjoy without compromising the familiar taste they value. These insights are backed by extensive consumer testing, and Kingfisher Smooth addresses this shift by delivering a more balanced strong beer experience aligned with contemporary consumption occasions,” added Vikram Bahl, Chief Marketing Officer, United Breweries.

While Kingfisher Strong remains the benchmark for a classic, full-bodied beer, Kingfisher Smooth expands the flagship brand’s portfolio, reinforcing UBL’s commitment to innovation and consumer centricity.