Medusa Beverages adds Draught Beer to current portfolio

Strengthens on-trade presence in Delhi

Medusa Beverages, one of India’s fastest-growing homegrown beer brands, has announced the launch of its draught beer offering in Delhi, marking a strategic push to strengthen its on-trade and HORECA footprint. The move aims to deliver fresher pours, improved consistency, and a more immersive pub-and-bar experience.

The launch comes amid rising demand for experience-driven social drinking formats among urban consumers, positioning draught beer as a key growth lever for Medusa’s B2B expansion. Delhi remains the brand’s strongest market, contributing around 5.4 lakh cases and over 10 per cent market share in FY25. Building on this momentum, the draught rollout is expected to deepen consumer engagement across high-traffic on-trade outlets.

Medusa is deploying Lindr ‘Naked’ taps imported from the Czech Republic, designed to ensure smooth, consistent pours at optimal temperatures.

“Draught beer allows us to elevate how consumers experience Medusa in social settings,” stated Avneet Singh, Founder & CEO, Medusa Beverages. “It gives us greater control over quality at the point of consumption while helping us build stronger engagement within pubs and bars. The introduction of Draught beer was purely to enhance how consumers experience Medusa and to take it to another level, be it fresh pours, better consistency or stronger engagement at the point of consumption. At the heart of our offering is the consumer experience, and by integrating Lindr taps, we ensure every pour is fresh, smooth, and served at the perfect temperature. For us, this launch is as much about consumer experience as it is about strengthening our on-trade and B2B partnerships.”

The draught format will be rolled out across select HORECA outlets in Delhi, with plans to expand to 50 locations in the coming months. Medusa is introducing Medusa AIR in the draught segment, a mid-strength light beer crafted for smooth, social consumption.