Ghodawat Consumer enters coconut water segment

The new offering contains extracts from fresh coconuts sourced from Tamil Nadu with no added sugar, no concentrates and no added flavours

Ghodawat Consumer Limited (GCL), the FMCG arm of Sanjay Ghodawat Group (SGG), announced the launch of TBH Coconut Water. The new offering contains extracts from fresh coconuts sourced from Tamil Nadu with no added sugar, no concentrates and no added flavours.

The product is available in a 200 ml pet bottle.

Salloni Ghodawat, CEO, Ghodawat Consumer, said, “TBH was created on the belief that better everyday choices should be built on real ingredients. As the brand evolved, hydration emerged as a natural extension of healthy consumption alongside snacking. The launch of coconut water marks TBH’s first step into beverages and reflects a natural progression rather than a strategic shift. It is simple, functional, and firmly aligned with our ingredient-first philosophy.”

TBH Coconut Water is produced through minimal processing, with emphasis on rapid extraction, stabilisation, and packaging to preserve freshness. The product is not reconstituted from concentrate and contains no artificial boosters or additives, responding to growing consumer demand for authentic, clean-label functional beverages.