Topo Chico Hard Seltzer is the company’s latest foray into the alcoholic beverage
Coca-Cola company, an American multinational beverage corporation headquartered in Atlanta, in partnership with Molson Coors Beverage Co based out in the US, has recently announced the launch of the alcoholic version of its Topo Chico sparkling water along with beer.
The new product will debut this month in Mexico City, Puebla, Acapulco, Tijuana, Guadalajara and Monterrey (the birthplace of Topo Chico sparkling mineral water), as well as Rio De Janiero and São Paulo.
Topo Chico Hard Seltzer is inspired by Topo Chico’s 125-year heritage, cult-like following and growing popularity as a craft cocktail mixer. Three gluten-free flavors – Tangy Lemon Lime, Strawberry Guava and Pineapple Twist – will be available in Latin America in sleek aluminum cans. All three flavors have 100 calories with 4.7% alcohol by volume (ABV).
According to James Quincey, chairman and CEO of The Coca-Cola Company, “The Topo Chico brand has tremendous relevance and resonance with Millennial consumers.”
Topo Chico Hard Seltzer is the company’s latest foray into alcoholic beverages, joining Japan’s Lemon-Do, an authentically crafted, sour lemon drink in the chu-hi category.