Content for the repository was sourced from the Ministries of Health and Family Welfare and Women and Child Development and developmental organizations
NITI Aayog, in partnership with Bill and Melinda Gates Foundation and Centre for Social and Behaviour Change, Ashoka University, have launched Poshan Gyan, a national digital repository on health and nutrition.
The launch event was addressed by NITI Aayog Vice Chairman Dr Rajiv Kumar, CEO Amitabh Kant, Secretary (WCD) Ram Mohan Mishra and Additional Secretary Dr Rakesh Sarwal.
Under the guidance of Dr Rakesh Sarwal, the Poshan Gyan repository was conceptualized as a resource, enabling search of communication materials on 14 thematic areas of health and nutrition across diverse languages, media types, target audiences and sources.
Content for the repository was sourced from the Ministries of Health and Family Welfare and Women and Child Development and developmental organizations.
The repository introduces a unique crowdsourcing feature that allows anyone to submit communication material for inclusion on the website, followed by a review by a designated committee.
The portal highlights the “Theme of the Month” (in line with MoHFW and MoWCD guidelines to promote key topics) and the “Most Downloaded Media” (as a way to learn about the materials that are most preferred by audiences). It also provides links to other important sites and resources, such as the webpages of MoHFW, MoWCD, NITI Aayog, AnemiaMukt Bharat, EatRightIndia and others.