Godrej’s Food and Microbiology lab drives consumer-centric innovation
One unique feature about this product is that it is rooted in scientific research
Misters, one of India’s premier men’s sexual wellness brands based in Gurugram, has announced the launch of Misters Daily Josh, with Tesnor (TM) a herbal formulation that has been clinically tested to boost free testosterone levels.
As a brand focused on men’s sexual wellness, the addition of a product that boosts testosterone is a natural progression. One unique feature about this product is that it is rooted in scientific research.
The company’s range so far has been based on Ayurvedic formulations, with products like Shilajit Pro, Perform and Bold. Misters Daily Josh is available on Misters.in Website.
Misters is seeking to start a conversation around male ageing, which has not been a discussed topic, even relative to female ageing. A lot of this conversation is based around the findings—in various studies—of the ageing male symptoms (AMS) questionnaire, and clinical studies that establish a steady drop in testosterone as men age.
While the drop itself may not lead to any problems for some men, there is often an implication not just in terms of drop in sexual desire or sexual function, but also an increase in anxiety, irritability, sleep issues, joint pains and aches. The drop in testosterone also often leads to a reduction in strength.