Both products are rooted in consumer insight and are the first of their kind in the Indian market
New Delhi-based Allied Blenders and Distillers (ABD) has launched two new whiskies with a twist- Srishti Premium Whisky and Sterling Reserve B7 Whisky Cola Mix.
Srishti Premium Whisky is a blend of rare Scotch Malts paired with select Indian grain spirits and its unique expression is rounded off with curcumin. Interestingly, the infusion has no change in the sensorial; that is in taste, aroma or colour. Research across categories shows that curcumin has anti-inflammatory properties and the ability to increase antioxidants that the body produces, though the company does not make any claim of this with the product.
Sterling Reserve B7 Whisky Cola Mix is the award-winning whisky blend, infused with cola to add a zing to every drinking occasion. The whisky cola mix retains the colour of whisky in the bottle, in a glass with water, soda or when consumed as a shot.
In continuing with its trend of offering unique experiences to consumers, Srishti Premium Blended Whisky has been first launched in the Metaverse at the ‘ABD MetaBar’ and will be subsequently launched in key markets soon. Sterling Reserve B7 Whisky Cola has been recently launched in Assam and will extend nationally this season. Both the brands are available in three pack sizes i.e., 750 ml, 350 ml and 180 ml.