The brand is dedicated to a 10-15% reduction in its carbon footprint and a significant reduction in plastic usage by the end of this financial year
India’s largest artisan bakery brand, The Baker’s Dozen, has embarked on an impactful sustainable initiative starting this financial year.
The brand has unveiled partnerships with ‘Recykal’, ‘Wastelink’ and ‘Climes’ the companies that will help the brand make substantial progress in reducing its carbon footprint.
The brand will also focus on achieving plastic neutrality by recycling the equivalent amount of plastic it employs in close cooperation with the reputable company ‘Recykal’.
With ‘Wastelink’, the brand’s focus will be on food waste management to offset the carbon emissions stemming from food returns, while the association with ‘Climes’ will target counterbalancing the brand’s overall carbon footprint in a way that involves TBD’s community of customers – giving them the opportunity to participate in the brand’s climate action.
The Baker’s Dozen will also be seen optimising delivery routes to reduce emissions through the supply chain.
Commenting on this initiative, Aditi Handa, Co-founder and head Chef, of The Baker’s Dozen mentioned, “All things that we have gotten right are because of an ask our customers had. In 2019, when we shifted to plastic packaging, it upset some of our customers and they were honest enough to share their disappointment with us. Since then, we have been wanting to do something to offset it.”
Commenting on the partnership, Anirudh Gupta, Co-Founder, Climes said, “The Bakers Dozen has made sustainability a core value and a key ingredient in its DNA. Across waste, water and carbon, TBD is charting a path to becoming a more purposeful brand, that’s great for consumers, great for their business, and amazing for our Planet. With Climes, TBD has opted to involve their entire community (consumers, investors, vendors) in their carbon-action plan – both online and offline! We’re proud to partner with them and enable a new form of climate action that’s interactive, transparent and most importantly, inclusive.”
Krishnan Kasturirangan, Co-founder, of Wastelink, shared, “We are proud to partner with The Baker’s Dozen towards their carbon footprint reduction. Food waste handling typically goes under the radar when compared to other categories of waste which The Baker’s Dozen has boldly chosen to tackle.”
Ekta Narain, Co-Founder and Chief Business Officer, Recykal commented, “As more forward-thinking brands step up to offset their plastic usage, our mission at Recykal is to bring 10 per cent of India’s waste into a circular Economy by 2027. Together, we can contribute to a more sustainable future for future generations.”