Farmley Healthy Snacking report says 9 out of 10 people expressed a desire to make the switch to healthier snacking choices
In its bid to examine the evolving consumption trends in India, Farmley, the leading wholesome snacking specialist, unveiled the first-of-its-kind Healthy Snacking Report 2024 at the first Indian Healthy Snacking Summit held in the National Capital. Mapping the ever-evolving consumer trends and factors driving the growth of healthy snacking in India, the wholesome consumer trend report highlights that a majority of Indians want to make the switch to healthy snacking, marking a pivotal shift towards conscious consumption. However, 58 per cent of those surveyed have highlighted high retail costs as a barrier to switching.
Makhanas and dry fruits have emerged as stars in the healthy snacking segment, with 67 per cent reaching out for a bowl of these nutrient powerhouses. In a true testament to the growing popularity of makhanas in India, 59 per cent of millennials called it their trusted snack, followed by Gen Z (49 per cent) and Gen X (47 per cent), indicating its popularity across people of all ages. Additionally, over 70 per cent revealed that their favourite time to snack was with their evening cup of tea/coffee.
The report was created through a detailed survey of 6,000+ people across India, including representatives from all age groups — boomers, Gen X, millennials and Gen Z.
The Healthy Snacking Report 2024 further reveals that 73 per cent of those surveyed prefer to read labels for ingredient lists and nutritional value before making a purchase. Of this, 93 per cent expressed a desire to transition to healthier options, highlighting a correlation between label reading and conscious choices while pushing for transparency.
The report was released against the backdrop of an increasing number of cases regarding food adulteration that have come to the fore, be it in spices, dry fruits, confectionaries or fast-moving goods. This has triggered a wave of conscious consumption, with shoppers checking food packets for potentially harmful substances, as per the survey conducted for the Healthy Snacking Report 2024.