iD Fresh enters Rs 25,000-crore spices market with fresh, chemical treatment-free, natural and authentic products
iD Fresh Food, India’s largest and most loved fresh food brand, announced its foray into the INR 25,000-crore branded spices market with the launch of three distinctive spice variants – Pure Spice – Red Chilli Powder, Blended Spice – Garam Masala, and Sambar Powder. With the new venture, iD Fresh aims to achieve a significant market share.
With a commitment to delivering clean and preservative-free food, iD Fresh Food’s new spices are crafted without synthetic additives or chemicals. Adhering to rigorous FSSAI standards, each batch is tested for high-risk pesticide residues and undergoes 20 quality checks from farm to final product. iD Fresh Food guarantees that its spices are free from chemical treatments and adulterants, thus ensuring exceptional quality.
Starting this month, the new iD Fresh Food spices will be available in Bangalore retail stores, with plans for a gradual rollout to other major markets.
Rajat Diwaker – CEO (India) of iD Fresh Food, shared, “Innovation has always been at the core of iD Fresh Food’s products. Our packaging for these spices preserves their freshness, flavour, and aroma for up to 12 months without chemical treatment. To maintain our commitment to transparency and clean labelling, each spice packet includes a QR code that provides access to pesticide tests and quality check reports, giving consumers easy access to detailed information about the product’s quality. After dedicating many months to the development of these spices, we are thrilled to enter this new category. Our goal is to capture a significant market share and set a new standard with our clean and natural ingredients.”