ABD goes luxury with ARTHAUS blended malt Scotch whisky

This premium offering debuted in Mumbai, with plans to roll out across key markets

Allied Blenders and Distillers Limited (ABD), India’s third-largest spirits company, has officially entered the luxury spirits market with the launch of ARTHAUS Blended Malt Scotch Whisky. This premium offering debuted in Mumbai, with plans to roll out across key markets during the festive season.

Blended Malt Scotch Whisky is gaining traction as a distinct category, setting itself apart from traditional Blended Scotches and Single Malts available in India. As the name suggests, a Blended Malt is crafted exclusively from a selection of different Single Malts. ARTHAUS is a unique collective blend, specially curated by ABD’s Master Blender and featuring premium Single Malts sourced from the Scottish Highlands and Speyside.

The brand name, ARTHAUS, draws inspiration from the world of art, particularly echoing the geometric minimalism of the Bauhaus movement. Its brand identity integrates artistic techniques such as drip art, reality-to-abstraction transitions, and textures achieved with palette knives and mixed media. ARTHAUS further incorporates multi-dimensional technology to enhance its artistic expression, embodying the philosophy that blending exceptional whisky is an art form.