A unified and standardised certification process would enhance the credibility of Indian organic products

Kamakshi Nagar, Founder, Farmery

The organic food movement in India has witnessed a remarkable surge, with homegrown brands leading the way in promoting healthier and more sustainable lifestyles. As consumers increasingly prioritise clean eating and environmentally conscious choices, Indian organic food brands have stepped up to deliver products that blend tradition, quality, transparency, and innovation. Farmery is one such brand, in the conversation with Kamakshi Nagar, Founder of Farmery, NUFFOODS Spectrum delves into the challenges of operating in this competitive market, and its vision for revolutionising how Indians perceive and consume organic food. Edited excerpts:

What are the recent trends in the Indian organic food market? how do you foresee the future of these products in 2025?

The Indian organic food market is experiencing rapid growth, driven by increasing health consciousness and a growing middle class. Key trends include Consumers are increasingly prioritising health and wellness, driving demand for organic and natural products; Growing concern for the environment and sustainable practices is boosting the popularity of organic food; Government support, including favourable policies and subsidies, is fostering the growth of the organic sector and Online platforms are making organic products more accessible to a wider audience. Looking ahead to 2025, we anticipate a significant expansion of the organic food market in India. Key trends in 2025 include Local and regional brands emerging, offering unique products and catering to specific regional tastes; A surge of innovative organic products, such as functional foods, organic snacks, and plant-based alternatives; Government will likely introduce stricter regulations to ensure the authenticity and quality of

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