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It drove the lemon-lime category forward with strong momentum across India
Limca, Coca-Cola India’s iconic homegrown beverage, has crossed the Rs 2800 crore mark in 2024, driving the lemon-lime category forward with strong momentum across India. For over five decades, Limca has been the ultimate beverage of summer refreshment with its signature cloudy bubbles and the unmistakable Lime ‘n’ Lemoni taste.
Central to Limca’s enduring success are its innovative brand campaigns that keep the brand contemporary while celebrating its legacy. In 2025, Limca ushered in a new era of refreshment with a campaign featuring Triptii Dimri. With a fresh take on Limca’s signature Lime ‘n’ Lemoni refreshment, the campaign invited consumers to rediscover the charm and revitalizing rush that only a Limca moment can deliver.
Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said, “Our goal has always been to build brands that go beyond the product – brands that become part of daily life and collective memory. And Limca’s story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook – innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers.”
In 2024, Limca entered the advanced hydration category introducing Limca GlucoCharge, a functional beverage enriched with glucose and electrolytes, designed to meet the needs of today’s active consumers. The launch campaign featured Olympic gold medalist Neeraj Chopra.