1940 India by Azad restaurant opens in Thiruvananthapuram

This is the country’s first Slow Food Fast Service ethnic restaurant chain

Azad Corporate House, an 85-year-old legacy and one of India’s oldest names in the food industry, has launched ‘1940 India by Azad’ — the country’s first Slow Food Fast Service ethnic restaurant chain. Under the brand line ‘Great Indian Desi Tastes’, the new venture brings to the forefront the rich traditions of Indian cuisine, blending authentic flavors with a commitment to wholesome, healthy eating.

The ‘1940 India by Azad’ menu features popular dishes that resonate with contemporary tastes. Taking an innovative approach, the menu is organized into categories tailored to specific customer segments and preferences, such as ‘I am young’, ‘I am India’, and ‘I love Asia’.

“As Azad Business moves into its third and fourth generations, we aim to embed traditional Indian flavours into the food habits of the new generation and introduce Indian cuisine to a global audience. Our vision is to establish Indian food as a vital part of India’s growth and to enhance its popularity on the global stage. We are committed to all the hard work necessary to make 1940 a landmark Indian restaurant chain worldwide,” said Abdul Nazar Azad, Chairman, Azad Corporate.

The new brand was developed by the Managing Directors of various business verticals — Mahin Azad, Wazim Azad, and Ozman Azad — under the leadership and guidance of Chairman Abdul Nazar Azad and Managing Director Nazeera Nazar. The brand’s very first restaurant has been established in Kerala.

“Creating and developing new categories is essential for Indian businesses to establish their presence on the global stage. The 1940 strategy to launch a Slow Food Fast Service Ethnic Restaurant was developed over two years ago, and it took two years to implement this innovative and unique concept. Azad Corporate is performing commendable service to humanity by preserving traditional flavours in their original form,” said Manoj Matthai, Founder & Strategist of &Matthai Strategy Consulting.