Swiggy introduces 99 Store across cities in India

The 99 Store is embedded within the existing Swiggy app and stands out for its dish-forward layout

Swiggy announced the launch of an affordable range of offerings on its app- the 99 Store,- aimed at making everyday meals more affordable and accessible. Swiggy has led the way with this disruptive launch, introducing a new section on the Swiggy app that features single meals priced at just Rs 99. This section is specially curated to meet the needs of price-conscious users and provide affordable options to high-frequency Gen-Z consumers. 99 Store is available to users in 175+ cities including Bengaluru, Ahmedabad, Kolkata, Hyderabad, Delhi, Pune, Chennai, Lucknow, Vadodara, Trivandrum, Tirupati, Patna, Surat, Bhopal, Dehradun, Mysore and Ludhiana. 

These curated dishes come with free delivery on all orders under the ‘Eco Saver’ delivery mode. Customers can explore dishes across a wide variety of cuisines including rolls, biryani, noodles, North Indian, South Indian, Burgers, pizzas and cakes, ensuring that affordability doesn’t come at the cost of choice or taste.

Rohit Kapoor, CEO, Swiggy Food Marketplace said, “At Rs 99, this isn’t just a price point—it’s a promise. A promise that good food can be both affordable and accessible, especially for our younger customers. The 99 Store is our way of making sure daily meals don’t burn a hole in your wallet. We’ve worked closely with our restaurant partners and delivery teams to make everyday meals more affordable without cutting corners.”

The 99 Store is embedded within the existing Swiggy app and stands out for its dish-forward layout, spotlighting top-selling items to make discovery seamless. The offering also uses Swiggy’s Eco Saver delivery mode to ensure cost efficiency while maintaining reliable service quality.