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The brand is expanding its portfolio that already includes Choco Lush, Choco Frames, and Choco Stars
Britannia Pure Magic has introduced a new addition to its choco-cookie range with Choco Tarts, unveiled under its latest proposition, The New Temptation. The brand, which focuses on indulgent experiences, is expanding its portfolio that already includes Choco Lush, Choco Frames, and Choco Stars.
The new Choco Tarts come in Hazelnut and Milk Choco variants. They feature a crispy tart shell paired with rich choco crème and a biscuit lid. Consumers can lift the lid, scoop into the crème, and enjoy a layered bite of textures.
The brand has also partnered with Xtendr for a mixed reality print campaign.
Siddharth Gupta, General Manager, Marketing, says, “Together with Choco Lush, Choco Stars, and Choco Frames, the new Choco Tarts create a complete choco-bakery experience, with each treat offering its own distinct flavour and texture. We aim to make Pure Magic the go-to destination for premium, innovative choco treats. We’re delighted to have actor Bobby Deol bring this world alive through films that capture the charm, humour and joy of giving in to a new temptation.”