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Aims to accelerate inclusive development through interventions under Project SHINE
Hindustan Coca-Cola Beverages (HCCB) signed a Memorandum of Understanding (MoU) with the District Administration of Peddapalli, Government of Telangana, to implement joint community development programmes under its flagship CSR framework, Project SHINE. The MoU was formalised between Koya Sree Harsha, District Collector and District Magistrate, Peddapalli, Government of Telangana, and Shweta Punetha, Head of Corporate Social Responsibility (CSR), HCCB, in the presence of senior officials and community stakeholders.
Under this MoU, HCCB will plan, co‑design, and execute CSR initiatives aligned with the government’s development priorities in Peddapalli. These initiatives include rural development programs such as providing a water filtration unit, improving sanitation infrastructure, and conducting Health and Water Conservation, Sanitation, and Hygiene (WASH) sensitization sessions in schools and communities across Mutharam, Ramagiri, and Manthani.
As part of the MoU, HCCB will also support beautification activities in the pond, helping strengthen it as a vibrant community space within the local water infrastructure. Additionally, the program will expand Naagrik Soochna Kendras (NSKs) to help eligible citizens access relevant state and central government schemes. The partnership will further focus on youth skill development, digital literacy, and livelihood opportunities for women through Self‑Help Groups (SHGs).
Himanshu Priyadarshi, Chief Public Affairs, Communications & Sustainability Officer, HCCB, said, “At HCCB, we believe that sustainable progress is built on the foundation of strong communities. Peddapalli has been an integral part of our journey in Telangana, and our deepening partnership with the district administration through Project SHINE is a testament to that bond. By focusing on critical infrastructure, WASH access, women’s entrepreneurship, and education, we are aligning our efforts with the Government of Telangana’s vision to drive meaningful, inclusive development for the region.”
Telangana.