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Clocks Rs 1 crore sales on first day
Healthtech startup Fiberise Fit has recorded a strong market debut with its newly launched weight management product FYBER, which sold out its initial inventory worth over Rs 1 crore within hours of going live. FYBER is positioned as a next-generation weight management solution built around satiety science and appetite regulation. Unlike traditional offerings, the product is designed to support natural calorie reduction by managing cravings and enhancing the body’s fullness signals, rather than relying on artificial appetite suppression.
At the core of FYBER is LEAN-X, a proprietary functional ingredient system developed by Fiberise Fit, for which the company has filed a patent application. The formulation integrates advanced fibre science with metabolic signalling pathways aimed at enabling sustainable and long-term weight management.
The product has been developed with inputs from clinicians associated with the All India Institute of Medical Sciences (AIIMS), New Delhi, to ensure scientific rigour and safety standards.
“The response to FYBER validates our belief that consumers are actively looking for safer and more scientific approaches to weight management,” said Prof. Diwakar Vaish, Founder, Fiberise Fit. “Our focus is to move beyond conventional supplements and build a category where functional nutrition becomes a part of everyday life.”
Fiberise Fit, which recently secured seed funding, is building an intellectual property-led product pipeline, with over 16 patents filed across metabolic health and functional nutrition technologies. These innovations are expected to underpin a broader portfolio of products across categories such as energy and focus, sleep recovery, gut health, and performance nutrition in the coming quarters.
The startup is also looking to scale its distribution across digital health platforms and offline wellness retail channels as it expands its market presence.
Fiberise Fit has set an ambitious target of building a Rs 10,000 crore brand within the next 1,000 days, betting on the rapid expansion of India’s preventive healthcare ecosystem.