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After the successful launch of Chocolate Cadbury Dairy Milk Silk Caramello and more recently Chocolate Cadbury Dairy Milk Silk Bubbly, Mondelez India, the market leader in the chocolate category in India brings its global product Cadbury Dairy Milk Marvellous Creations to India.
Exuberating a fun and playful characteristic, this unique chocolate bar surprises consumers with its distinctive form and unpredictable inclusions. Marvellous Creations will be available in two flavours, Jelly Popping Candy and Cookie Nut Crunch, and will be manufactured at the company’s new manufacturing facility in Sri City, Andhra Pradesh.
Prashant Peres, Director Marketing, Mondelez India, said, “We are delighted to introduce global innovation like Cadbury Dairy Milk Marvellous Creations in India. Indian consumers now demand unique formats and eat experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our world leading brands to India. Cadbury Dairy Milk Marvellous Creations reflects India’s celebratory spirit and our objective is to bring fun and excitement into the way Indians enjoy their favorite chocolate. The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite.”
Strengthening its position as a market leader, Mondelez India redefines chocolate eating experience for its consumer that craves for innovation. The rounded pieces roll off the roof of your mouth, the chocolate melting away to leave the key ingredients to explode, as the contrasting sensations play off. The jelly beanies, gems and popping candy all infused in delightfully shaped bag, is what makes Cadbury Dairy Milk Marvellous Creations so marvelous.
Cadbury Dairy Milk Marvellous Creations’ launch will be supported by a 360-degree communication campagin, including a new television commercial and outdoor and digital campaigns targeting the brand’s core target audience ‘framilies’ (friends+families). On-ground activation and a Cadbury Dairy Milk Marvellous Creations bus are also a part of the campaign. It will be available in select cities on Amazon, India’s largest online store, from August 10. It will be available at all major urban and rural retailers from mid-August.