Indian snacks food company, Prataap Snacks has entered the category of sweet snacks market through its wholly owned subsidiary with the launch of its new brand ‘Rich Feast’, it said in a statement. The first product under the new brand is ‘Yum Pie’, a three-layered snack with sponge cake, flavoured jam, and chocolate.
The company has set up a fully automated manufacturing plant with its wholly owned subsidiary pure n Sure Food Bites in Indore Madhya Pradesh to manage the production of Yum-Pie.
Amit Kumat, MD & CEO of Prataap Snacks said “Our new brand ‘Rich Feast’ marks our entry into sweet snacks category where we see a lot of untapped growth opportunity. With this, we will now get into a bigger macro-snack category from only being a salty snacks player. We intend to grow the Rich Feast brand further with new launches in the coming time”.