DuPont Nutrition & Health today announced its HOWARU® Shape has won the prestigious Ingredient of the Year Award 2018 in recognition of its contribution to weight management and the global fight against obesity.
The inaugural NutraIngredients-Asia award recognizes true innovation and cutting-edge research in healthy foods, supplements and nutrition, and is an acknowledgement of the industry’s very best international health research.
Outstanding gold standard science and extensive global consumer research have combined to produce HOWARU® Shape as an award winner from very strong competition.
HOWARU® Shape is a brand-new probiotic + prebiotic that appeals to those consumers who are seeking to control their weight and improve their body shape by reducing body fat and waist inches without any changes in daily diet or exercise.
This has all been made possible by the exceptional efforts of both the science and marketing teams at DuPont.
Through a series of “state-of-the-art” safety and efficacy studies and a gold standard clinical trial, HOWARU® Shape has demonstrated that it can deliver a clinically significant reduction in total body fat mass, trunk fat and waist circumference.
Consumer insights from DuPont research have indicated that “Weight Strugglers” are an important segment among health and wellness shoppers who are concerned about weight related health issues but who cannot seem to overcome barriers that prevent attaining a healthy weight. HOWARU® Shape has been shown to remove many of these healthy eating barriers confirmed by the first clinical trial of its type.
DuPont is at the forefront of microbiome science and pre- and probiotics. DuPont delivers an unmatched innovation platform that allows manufacturers to leverage synergies among HMOs, probiotics and other ingredients, offering brand growth and differentiation opportunities.