The Whole Coffee Company announces $11 Million in Series A Funding

The company expects to issue major additional commercial announcements in the coming weeks

The Whole Coffee Company which is involved in developing proprietary coffee technologies has announces close of its $11M Series A capital raise. This capital, along with its recent sales and executive talent recruits, will enable the company to begin scaling its recently announced and expanded Tim Hortons, Dunkin’ and internally branded nudge.™ Edible Coffee Products.

Expected on-shelf soon, the company will launch a product: the nudge.™ coffee bar. This product is made from up to 68 whole single-origin coffee beans, has 25% fewer calories than the leading chocolate bar, has zero added sugar, and caffeine equal to one cup of coffee.

The company also announced that a large retailer in Canada has authorized shelving the Tim Hortons “Double Double” bar, along with two additional coffee blends, made by The Whole Coffee Company. Moreover, this retailer has accelerated its launch plans to put this groundbreaking product in front of consumers prior to January, breaking the retailer’s normal launch protocol. Additionally, limited availability of bars will be offered to loyal Tim Hortons consumers in select restaurants during the same time, much to the delight of Canadian consumers.

Christopher D. Ramonetti, Chairman of the Board of The Whole Coffee Company and Founder and Managing Partner and CEO of private equity firm ProspEquity Partners, the majority owner of The Whole Coffee Company said, “The close of our Series A funding by attracting prominent brand-based growth capital investors, who have significant influence in the coffee industry, was a critical and confirmatory step in The Whole Coffee Company’s evolution as a company, as a brand and as an emerging industry leader.”

“This company and team will continue to surprise the retail and consumer packaged goods landscape with its accelerated product and brand launches over the upcoming year. The company continues to attract some of the world’s greatest coffee and consumer talent, and now, with the proper resources, will set its mark on the global coffee industry”, he added.

The company expects to issue major additional commercial announcements in the coming weeks.