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Allied Industry
Marico enters into exclusive collaboration with organic e-commerce platform

Marico enters into exclusive collaboration with organic e-commerce platform

For existing range of Saffola Fittify products Mumbai-based Marico’s flagship brand Saffola Fittify has entered into an exclusive collaboration with OneGreen, the largest e-commerce marketplace in Asia for clean, conscious and organic products. The collaboration

Allied Industry
Phyx44 raises $1.2M to develop animal-free milk proteins and fats

Phyx44 raises $1.2M to develop animal-free milk proteins and fats

Betting on microbial fermentation as the best way to replicate dairy Bengaluru-based startup Phyx44 has raised $1.2 million in seed round of funding to develop animal-free milk proteins and fats for use in dairy products. Phyx44

Allied Industry
Coca-Cola partners with Zepto for recycling of PET bottles in Mumbai

Coca-Cola partners with Zepto for recycling of PET bottles in Mumbai

The initiative will attempt to collect back empty PET bottles from consumers and recycle them  In a first-of-its-kind initiative, leading beverages major Coca-Cola India has partnered with 10-Min grocery delivery service, Zepto, for a unique

Allied Industry
ITC strengthens 360-degree water stewardship interventions

ITC strengthens 360-degree water stewardship interventions

Company is a part of the 7th India Water Week 2022 and pledges its support to the Jal Shakti Ministry’s efforts to ensure water security FMCG firm ITC has forged as many as 50 Public-Private Partnerships

Allied Industry
Nestlé India launches direct to consumer (D2C) platform

Nestlé India launches direct to consumer (D2C) platform

Enhancing consumer outreach by launching D2C platform initially in Delhi NCR Nestlé India has announced the launch of its first ever ‘direct to consumer’ (D2C) platform –www.mynestle.in. Created specifically keeping the consumer needs in mind,

Allied Industry
GFI announces launch of Delhi Smart Protein Project

GFI announces launch of Delhi Smart Protein Project

Alt Protein Project by GFI is a global student movement dedicated to turning universities into engines for alternative protein education, research, and innovation with 36 student chapters across 17 countries and 5 continents Delhi Smart

Allied Industry
Total economic opportunity for smart protein in 2030 ranges upto Rs 33,194 Cr: GFI Report

Total economic opportunity for smart protein in 2030 ranges upto Rs 33,194 Cr: GFI Report

GFI India has been working with Deloitte India on a Smart Protein Economic Analysis India’s smart protein sector has truly taken off over the last two years - with new productsgoing to market every few

Allied Industry
Tit-Bit Spices unveils new brand of sauces

Tit-Bit Spices unveils new brand of sauces

The ten new tempting flavours of sauces by Saucy Affair are a union of taste and extravagance Mumbai-based processor of spices, Tit-Bit Foods (India) has launched a new brand, Saucy Affair with 10 new flavours

Allied Industry
Fittr partners with Flexnest to offer smart fitness & nutrition solutions in India

Fittr partners with Flexnest to offer smart fitness & nutrition solutions in India

The partnership is progressing towards building a ‘Made-in-India’ fitness ecosystem  Pune-based startup Fittr has announced a strategic collaboration with Flexnest, India’s first D2C brand curating smart fitness products for home workouts. The partnership aims to accomplish

Allied Industry
Dairy brand Sid’s Farm opens store-cum-experience centre in Hyderabad

Dairy brand Sid’s Farm opens store-cum-experience centre in Hyderabad

Planning to aggressively increase the count of such stores across the city in the coming days Sid’s Farm, a premium D2C dairy brand based out of Telangana, has announced the inauguration and commencement of its first-ever