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Unlocking brand value

The concept of brand is not new and brands have become business assets. Unplanned brand management can lay waste to decades of work, says Sunil Shetty, Planning Services Director at Draftfcb Ulka.One of the first

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Disease Management through integrated 3 N’s (Nutrition, Nutraceuticals and Naturals)

Disease Management through integrated 3 N’s (Nutrition, Nutraceuticals and Naturals)

Disease management has articulated a new platform not just of dietary and nutrient targets, but of individual’s complex relationship to its environmental components ecological, societal and behavioral aspects in relation to chronic diseases beyond causative