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Beverages
Boba Bhai enters multi-channel model with RTD canned bubble teas

Boba Bhai enters multi-channel model with RTD canned bubble teas

Eyes 20 per cent sales from new channels Boba Bhai, India’s fastest-growing Korean fusion food brand, has officially entered the multi-channel with the launch of its ready-to-drink (RTD) canned bubble teas. The brand is now expanding

Beverages
Nestlé India partners with gaming streamers for NESCAFÉ RTD cold coffee range

Nestlé India partners with gaming streamers for NESCAFÉ RTD cold coffee range

The activation involved collaboration between Nestlé India, their media agency Publicis, and StreamO – a creative ad-tech gaming platform that connects brands to a network of 20,000+ gaming creators Nestlé recently expanded its NESCAFÉ Ready-to-Drink

Beverages
Nestlé expands Nescafé RTD cold coffee range to India

Nestlé expands Nescafé RTD cold coffee range to India

Ready-to-drink beverages are the fastest-growing coffee segment globally, growing at double digits largely driven by cold coffee consumption among Gen Z and Millennial consumers Nestlé is expanding its Nescafé Ready-to-Drink cold coffee range to India, the Middle

Beverages
Boba Bhai launches packaged bubble tea on quick commerce

Boba Bhai launches packaged bubble tea on quick commerce

Boba Bhai has developed a ready-to-drink, shelf-stable product with a shelf life of 270 days Boba Bhai, India’s largest Korean fusion food brand, has launched its packaged bubble tea on Blinkit, making it the first-ever Indian brand to bring bubble tea

Feature
Capturing mercurial profitability of short-lifecycle beverages

Capturing mercurial profitability of short-lifecycle beverages

The challenges associated with it and viable strategies to manage short product lifecycles effectively The Indian beverages market is characterised by diverse categories, from traditional drinks like chai and lassi to emerging segments like health-focused

People
Coca-Cola announces Paula Costa as president of Emerging Category

Coca-Cola announces Paula Costa as president of Emerging Category

She will oversee the development of the company’s global alcohol ready-to-drink portfolio The Coca-Cola Company announced that Paula Costa will become president, of the Emerging Category, where she will oversee the development of the company’s

Events
Bliss Body participates in national conference on building sustainable agricultural start-ups

Bliss Body participates in national conference on building sustainable agricultural start-ups

Bliss Body’s participation in the conference aligns with its mission to promote wellness and sustainability Bliss Body, a leading name in functional nutrition to participate in the "National Conference on Building Sustainable Agricultural Start-ups in

Supplier
Akums ties with JIL to manufacture RTD nutritional beverages in aseptic cartons

Akums ties with JIL to manufacture RTD nutritional beverages in aseptic cartons

Akums and JIL aim to revolutionise the market by introducing innovative, non-milk-based aseptic carton packing solutions Akums Drugs & Pharmaceuticals Ltd., India's Largest contract development and manufacturing organisation (CDMO), has announced a partnership with Jagdale

Policy
APEDA facilitates first fig juice shipment to Poland

APEDA facilitates first fig juice shipment to Poland

The fig juice, produced by Purandar Highlands Farmers Producer Company Ltd. The Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the export of India's first ready-to-drink fig juice, made from GI-tagged Purandar Figs,

World
Else Nutrition expands partnership and launch on retailer’s E-store in Canada

Else Nutrition expands partnership and launch on retailer’s E-store in Canada

Complete Else product range to be available on retailer's Canada online store in August ELSE NUTRITION HOLDINGS (Else), the innovative leader in complete, plant-based nutrition for babies, toddlers and children, announced its expanded partnership with one of