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Capturing mercurial profitability of short-lifecycle beverages

Capturing mercurial profitability of short-lifecycle beverages

The challenges associated with it and viable strategies to manage short product lifecycles effectively The Indian beverages market is characterised by diverse categories, from traditional drinks like chai and lassi to emerging segments like health-focused

Beverages
Kenvue introduces ready-to-drink WHO ORS

Kenvue introduces ready-to-drink WHO ORS

Makers of ORSL expand their Ready-to-Drink (RTD) rehydration portfolio with the launch of the ORS – W.H.O approved formula targeted for patients with diarrhoea-led dehydration Kenvue, the world’s largest pure-play consumer health company by revenue

People
TCP appoints Partha Biswas as President and Head of RTD business

TCP appoints Partha Biswas as President and Head of RTD business

This is in line with the Company's focus on strengthening and expanding its growth businesses Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under

Beverages
Swizzle redefines beverage experiences with natural mocktails

Swizzle redefines beverage experiences with natural mocktails

Swizzle also has its presence across various retails and MRPs across Bengaluru providing a better beverage experience to all Swizzle is a Bengaluru-based new-age beverage startup. Founded in May 2019, Swizzle started as a specialist

Beverages
Zydus Wellness launches Glucon-D activors

Zydus Wellness launches Glucon-D activors

The pilot launch of Glucon-D activors represents a natural progression for Glucon-D Zydus Wellness, a prominent FMCG player known for its science-backed products, has revealed plans for the expansion of its renowned brand Glucon-D into