Britannia launches Tiger Butter Krunch


Britannia, one of India’s leading food companies and a dominant player in the Bakery category, launched Tiger Butter Krunch in September 2014. This launch will mark the entry of Britannia Tiger into the main stream cookies segment.

The company in a release noted that filled with the wholesome goodness and taste of butter, Tiger Butter Krunch brings alive the credo ‘Makhkhan maar ke’. Packed with essential nutrients like Iron, Calcium and Vitamins, Tiger Butter Krunch delivers a delightful cookie that promises to keep kids going the whole day.

Ali Harris Shere, Director – Marketing, Britannia Industries Ltd, “With the launch of Tiger Butter Krunch, delightful butter cookies, brand Tiger is all set to take on the mass cookie market. With Salman Khan as our brand ambassador, the communication will definitely be clutter breaking.”

Britannia Tiger is available in pack sizes of 45g and 200g between a price range of Rs 5 and Rs 20 across all modern and general trade outlets, throughout the country.

With revenues in excess of Rs. 6000 crore annually, Britannia is India’s favorite food brand and a storehouse of power brands like Good Day, Tiger, NutriChoice, MarieGold etc., which are household names in India. Britannia’s product portfolio includes biscuits, bread, cakes, rusk, and a host of dairy products like cheese, beverages, dairy whitener etc. Britannia products are available across the country in over 35 lakh retail outlets and reach over 40% of Indian homes.

Britannia’s products are priced from Rs 2 and make for low-expense delight providers and hunger satiators. Many of its everyday products have been fortified with essential micronutrients like Iron, Calcium and Vitamins to help meet the nutrition needs of the Indian population. At the other end of the spectrum, its products provide an experience upgrade – more health, more delight, more convenience, all of which the consumer has shown willingness to pay for.

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