GNT to showcase natural colouring concentrates at Hi Europe 2014

gnt-to-showcase-natural-colouring-concentrates-at-hi-europe-2014

The GNT Group, leading global provider in the field of Colouring Foods, will exhibit its latest developments of entirely natural colouring concentrates suitable for almost every occasion at the Health ingredients (Hi) Europe, to be held from December 2-4 in Amsterdam (The Netherlands).

The market for Colouring Foods is constantly rising. “European consumers are reacting more and more sensitively to the use of additives. They are deliberately opting for products whose constituents they know and understand”, states Dr. Hendrik Hoeck, Managing Director of the GNT Group. “One of our most recent studies shows that only 9% of Europeans approve the use of additive colourants, but almost 60% want foods and beverages to be coloured only with other foods. Natural options have therefore become an important buying criterion resulting in an extremely valuable competitive advantage for manufacturers.”

With its long term expertise the family business can fulfil the industry’s high demands and offer colour innovations for many occasions. Be it Christmas or Easter, Valentine’s Day or even sports events, Colouring Foods from GNT give brilliance to a variety of themed goods.

In the winter season consumers are particularly keen to see a variety of different colours on the supermarket shelves as well as on their plates. However, hardly any of them want to compromise on natural purity. The solution: GNT’s EXBERRY Colouring Foods. The colour-intensive fruit, vegetable and plant concentrates are made exclusively from natural raw materials such as black carrots, pumpkins and blueberries.

GNT Group manufactures colouring concentrates from edible fruits, vegetables and plants using gentle physical methods such as pressing, crushing and filtering. The concentrates are sold under the EXBERRY brand name in more than 65 markets worldwide and are used in a variety of foods, including confectionery and bakery products, dairy products and beverages to name just a few. EXBERRY Colouring Foods provide a wide array of vibrant and stable colour shades. Since they are a natural alternative to additives, they meet the needs of consumers looking for natural and healthy foods. The independent, family-owned GNT Group founded in 1978, has global reach with offices in America, Asia and Europe and supplies more than 1,200 food and beverage companies, including seven of the ten biggest producers in the world.

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