Furmano Foods selects AFS for trade promotion management


AFS Technologies, a leading global provider of software and services purpose-built for consumer goods companies, announced on June 26 that Furmano Foods has selected AFS Trade Promotion Management Foodservice (TPM Foodservice) to better manage their foodservice trade spend. A growing fourth-generation family-owned company for nearly 95 years, Furmano Foods will rely on AFS to mitigate the complexities of their market and deliver the automation, audit, and analysis required to make informed trade investment decisions.

Founded in 1921 in Pennsylvania’s Susquehanna River Valley, Furmano Foods grows and produces quality foods, including canned tomatoes, beans and vegetables. Over the past several years, the company has grown, and so too have the intricacies of the foodservice industry. As a result, Furmano decided the time was right to invest in a comprehensive trade promotion management solution that could help them gain better control of their trade spend process, including managing accruals and deductions, and garner the visibility needed to reduce errors and improve profitability.

“AFS has been a proven partner of Furmano Foods for many years. They understand the nuances of the foodservice market and support our commitment to using state-of-the-art technologies across the business,” said Robert Vanderhook, Vice President of Sales & Marketing at Furmano Foods. “We are excited to see how automating our processes and analyzing promotional data can help amplify our efforts to tackle trade spend challenges.”

AFS TPM Foodservice is an end-to-end solution providing contract management, full claim validation and settlement services, and analytics that can identify trade spend errors to ensure accurate payments. By providing manufacturers with visibility into both distributor and operator trade spend through a proven approach involving automation, audit capabilities and analysis, customers can experience rapid ROI through productivity gains, exposure into trade spend errors and real-time insights into contract performance.

“With the complexities in the foodservice market abound, effectively managing trade spend even down to the operator level can be a time consuming and daunting task,” said Chris Than Win for AFS Technologies. “By combining our market expertise and services with our innovative solutions designed to address the unique needs of the foodservice market, Furmano Foods will be able to gain control of their trade spend and position themselves for success.”

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