CCube Angels Network, Singapore based angel investing network has invested in Inner Being Wellness Pvt.Ltd, a Nutri-food start up based out of Hyderabad. The start-up has received Rs 35 million (SG $6,90,131) from partners, Atim Kabra, Vipin Agarwal and Sandesh Pandhare and few others.
Inner Being plans to use the funds raised in the current round for new product development, expansion in top tier cities in India and few other countries, marketing activities and aims to build India’s trusted healthy lifestyle brand in the breakfast and snacks space. The recent round comprises of some prominent investors from USA, UAE, Singapore & India, including an ex-board member of ITC Group.
Inner Being’s key competencies have been innovation of the “health-enriched” food developed through its R&D where the focus is on launching Nutri-foods that are rich in plant protein, rich in dietary fibre, gluten-free, low in glycaemic index (GI), natural and pesticide free.
Inner Being is the first company to be incubated by a-IDEA, a Technology Business Incubator(TBI) hosted by ICAR-National Academy of Agricultural Research Management, Hyderabad (ICAR-NAARM) & Department of Science & Technology, Govt. of India (DST, GOI), and it also received the initial seed funding under the start up initiative. The company has technical tie-up with Indian Institute of Millet Research, Hyderabad (IIMR) for developing value added products in the Nutricereals Innovation Centre.